Airtel TRACE Music Star has introduced a weekly promo that rewards participants with great prizes such as smart phones, routers and bespoke souvenirs from Airtel Ghana.
Airtel TRACE Music Star, the biggest and most exciting music talent search and competition, continues to attract massive patronage as hundreds of entrants call in to record and submit their entries with an eye on arguably the biggest prize in music talent search competitions across Africa.
A statement issued in Accra by Mr Richard Ahiagble, Head of Corporate Communications and copied to the Ghana News Agency said the mobile phone based music competition, by Airtel Ghana and TRACE eliminates through the traditional live auditioning process hence the need for the gesture.
Mr Cornelius Kakrabah, Head of Brands & Marketing Communications, Airtel Ghana explained that “we are giving all successful entrants into the music competition and all those who vote for these entrants an opportunity to win truly exciting prizes from Airtel Ghana every week”.
It said at the end of every week, the successful entries would be sorted and a winner would be picked either for ‘the most original voice’ or ‘the best entry for the week’ taking into consideration the pitch, quality and range of voice and expressiveness.
“We will be introducing a reward for customers who vote for their favorite contestants commencing the first week of May when the finalists are announced.”
It said last week’s winner Mr Bright Phillips picked up an Alcatel Pixi 3 and an Alcatel Mifi for the best entry of the week.
Now in its second season, the national winner for Airtel TRACE Music Star competition wins whooping GH? 50,000 prize money and an all-expenses paid trip to Lagos for the Pan African finale.
The competition also has music powerhouses Reggie Rockstone and Becca as the official judges.
Airtel Trace Music Star is a mobile phone based music competition, which has simplified the otherwise tedious auditioning processes that typifies most music competitions. All prospective participants need to do is to simply call the short code 533, record a song and stand the chance of winning a life changing contract with a record label.
It would also offer a mentorship programme with American singer-songwriter Keri Hilson in Atlanta and worldwide media exposure through various TRACE’s platforms.