MTN Ghana is partnering Silverbird Cinemas and SQN Media to premiere the critically acclaimed movie, ‘BELLE’, on Friday, September 12.
‘Belle’ was directed by Amma Asante, a British screenwriter, film director, and former actress. Amma Asante was born in London to Ghanaian immigrant parents; her father was an accountant, and her mother ran the family-owned African deli.
BELLE is inspired by the true story of Dido Elizabeth Belle (GuguMbatha-Raw), the illegitimate mixed race daughter of Admiral Sir John Lindsay (Matthew Goode). Raised by her aristocratic great-uncle Lord Mansfield (Tom Wilkinson) and his wife (Emily Watson), Belle’s lineage affords her certain privileges, yet her status prevents her from the traditions of noble social standing.
While her cousin Elizabeth (Sarah Gadon) chases suitors for marriage, Belle is left on the side-lines wondering if she will ever find love. After meeting an idealistic young vicar’s son bent on changing society, he and Belle helped to shape Lord Mansfield’s role as Lord Chief Justice to end slavery in England.
According to the Corporate Services Executive of MTN, Mrs Cynthia Lumor, MTN has engaged its subscribers on various platforms over the years including MTN Movie Mania which was introduced five years ago in collaboration with Silverbird. The Movie Mania platform, she said, affords MTN the opportunity to interact and engage its customers and also reward them for their loyalty.
Mrs Lumor said “MTN is committed to going beyond the provision of telecom services to address the lifestyle needs and preferences of our customers. We are eager to manage, nurture and reward our customer’s for choosing MTN and for their loyalty. We are excited about this partnership with Silverbird and we believe our customers will be more than happy to be part of this premiering.”
Nana Yaw Twum Barimah Yeboah, the Marketing Manager for Silverbird Cinema said “We are pleased to have MTN partnering with us for yet another premiere as they join us on Friday to enjoy the blockbuster movie Belle”.
He said customers could access more information on the screening times for this and other movies on Facebook at facebook.com/silverbirdghana, or visit www.silverbirdghana.com
“Customers stand the chance of winning tickets to watch movies anytime, anyway by texting the word ‘’movies’’ to short code 1365. Winners will be called with MTN’s official line – 0244300000. The MTN Movie Mania is held on the last Friday of every month and subscribers are sent a special invitation to attend,” he added.