Tommy Hilfiger, which is owned by PVH Corp. has announces that internationally renowned supermodelGigi Hadid will appear as the brand ambassador for Tommy Hilfiger women’s beginning Fall 2016.
This is in line with its new vision and strategic expansion of the brand’s global women’s business.
As part of her exclusive ambassadorship, Hadid has partnered with Tommy Hilfiger to launch her first capsule collection, created in collaboration with the iconic American designer.
Launching in Fall 2016, the capsule will feature women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, which celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.
According to Tommy Hilfiger, “I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers.”
“Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfigerwomenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”
Dubbed a “social supermodel,” Hadid has been credited with reshaping the world of modeling in the 21st century, and reinventing the role of the supermodel in millennial culture.
Tommy Hilfiger has a long history of working with inspiring pop culture icons, and Hadid joins an expanding list of influential women who have partnered with the brand.