World acclaimed engineering and electronics company, Philips has endorsed popular Ghanaian actress, Yvonne Okoro’s upcoming TV Show, “Dining with Yvonne Okoro”.
The show, scheduled to start airing in 2014 is produced by Yvonne Okoro’s Desamour Company in collaboration with IFACTORY live and supported by Philips.
Philips has offered the actress a juicy package for the show and the decision to do so was to contribute to Ghana’s creative arts industry and Africa’s entertainment in general to otherwise give its consumers, a diverse way of exploring its product lines.
As a leading producer of electronics, Phillips product lines are of great value and organized into three main partitions including; Philips Consumer Lifestyle, Philips Healthcare and Philips Lighting.
Yvonne is likely to highlight one of the three product lines on her cooking program.
Philips remains the world’s largest manufacturer of lighting in the world measured by applicable revenues and other great feats.
It does not just sponsor or affiliate with any program on TV or a brand.
It must be a quality production to merit its support and endorsement. Hence, the decision to rally behind the first Ghanaian actress to be featured on BBC Newsday Live and BBC Focus on Africa with Komla Dumor is a good sign to indicate something amazing is coming from Yvonne Okoro.
Creative arts has no doubt a lot to offer in the area of economic gains, therefore the merge with Philip’s brand has the great potentials of reaching new markets and maintain existing ones for the company.