Airtel Ghana, GTA CSR Company of the Year, as part of its environmental sustainability initiative has presented a cash donation to Miss Tourism Ghana 2013, Jessica Kawra, in support of her environmental preservation project.
Miss Jessica Kawra, who launched her foundation in Accra last week, under the umbrella of Miss Tourism Ghana, is committed to promoting Ghana’s comprehensive tourist appeal by sensitizing and educating the youth on tourism best practices and environmental sustainability.
Airtel staff also lent their support to the programme by taking part in the catwalk segment of the launch where models strutted on the runway displaying local made clothes and fabrics made from recycled materials.
Donald Gwira, Head of Corporate Communications, External Affairs and CSR said “We are committed to environmental sustainability and are proud that we are collaborating with Jessica Kawra Miss Tourism 2013 to make a positive impact.”
“We at Airtel take CSR as seriously as we take our business operations. We aimed at making a positive impact in the communities in which we operate,” he stated.
According to him, it was in line with the company’s vision of helping preserve the environment that informed their decision to partner Akosombo Paper Mill, a local and leading producer of tissue papers. Airtel would collect the paper through one or more of its logistics partners and will recycle them into specialty paper production at its plant in Akosombo. Airtel will also utilize its contacts across the value chain in order to make its suppliers and vendors aware of this new opportunity. The initiative will increase the recycling options available in the market and will help divert paper waste from landfills and other dumping sites.
Airtel’s commitment to the environment extends beyond its collaborations with recycling of paper. The company has taken the lead in promoting a “Green Initiative” by converting some of its telecom sites to an innovative Hybrid Battery Bank model (solar, battery and diesel or battery and diesel only) that reduces its carbon footprint across Africa.