Ghanaian hip life musician, Ayigbe Edem, who is one of celebrities who were signed by Nigerian mobile telecommunication company, Globacom (Glo) as its ambassador has revealed to Razz Newspaper that he will renew his Glo contract on condition.
A source once revealed that Mike Adenuga, the boss of Glo, was not happy with some Nollywood stars who were on his payroll but have not been active. “Oga is not happy with some Nollywood stars who rake millions of Naira yet they don’t bring value to the Glo brand,” the source said.
Later, the story was confirmed, as seven Nollywood stars namely; Monalisa Chinda, Rita Dominic, Uche Jombo, Ramsey Noah, Mike Ezurouonye, Nonso Diobi, and Odunlade Adekola who were Glo’s brand ambassadors, were officially asked to get their termination of contract letters at the legal department of the company.
Back in Ghana, list of celebrities Glo contracted as its brand ambassadors include; Jackie Appiah, John Dumelo, Nadia Buari, Tinny, Asem, Becca, Kwabena Kwabena, Gyedu Blay Ambolley, Sherifa Gunu, Efya, Pat Thomas, Paapa Yankson, Amakye Dede, Wutah, Reggie Rockstone, Irene Logan, Ayigbe Edem and Van Vicker.
Music group Wutah of ‘Kotosa’ fame is the only Glo Ambassador who has officially been dropped after they broke up. Following up on which other Ghanaian Glo ambassador might have been dropped but not known to the media, Razz Newspaper got in touch with award winning musician, Ayigbe Edem – a Glo ambassador.
Explaining why he was not featured in the latest Glo bill boards and commercials, he stated that his contract has ended. “I haven’t backed off from Glo. My contract has ended and it hasn’t been renewed. I still have a good relationship with Glo but it’s not formal” Ayigbe Edem said.
Edem explained that most of them (Glo ambassadors) have benefited a lot from the Glo deal but the aspect which has affected their visibility was a clause in their contract – they are not being permitted to perform on Glo’s competitor’s platform.
“If we are to renew our contract with Glo, some of the changes that me and my management team are going to carefully look at is the clause of me not being able to perform on other platforms that are competitors to Glo.
I would like to add that Ghanaians shouldn’t blame Glo for that; we as musicians shouldn’t blame Glo for that; we as musicians and our management went into the contract so I think in future, we have to look at making that amendment.
Our Nigerian brothers who have signed onto Glo in Nigeria are able to perform on other Glo competitors platforms, which means, we Ghanaian musicians didn’t do our homework well before signing the contract” Edem admitted.
He added that, he’s also going to make sure that, he will be negotiating for a reasonably better fee than the previous money, because he’s the most relevant artiste currently in the Ghanaian music industry and he’s putting in more hard work to be able to move to number one, before the end of the year.
Currently, the only Glo ambassador in Ghana that the media is aware has been retained or his contract renewed is award winning musician, Kwabena Kwabena. Razz Newspaper cannot tell how many of Glo’s ambassadors the company has dropped.
We are however arranging for an interview with one of the managers at Glo for more details from their quarters concerning their current corporate relationship on the other Ghanaian Glo ambassadors.