His songs did not enjoy any amount of radio airplay but his outburst at the organizers of the VGMA for not crowning him with the Reggae Dancehall Artiste of the Year award shot him into the limelight.
His subsequent insults at Charterhouse via the ”Letter to Charterhouse” song as well as the insults he hurled out at Kaakie further shot him to unimaginable heights on the entertainment scene.
From one corner of the country to the other, every one started mentioning the name of Shatta Wale. Most newspapers started writing about him week after week. Bloggers and website administrators frequently flooded their readers with articles on Shatta Wale. Radio presenters and hosts of entertainment discussion programs on radio had Shatta Wale as their main topic of discussion.
As a result of his insults at Charterhouse and Kaakie, Shatta Wale immediately became a household name overnight silencing R2Bees who had just swept most of the awards at the Vodafone Ghana Music Awards and also took the spotlight off Sarkodie. Shatta Wale soon became the most sought after artiste for shows all over the country.
In as much as his public insults at Charterhouse and Kaakie coupled with the release of some of his songs especially the ”dancehall king” track has helped him positively in his music career, I must emphasize that artistes must not be encouraged to attract attention to themselves through negative attitudes.
The best way a musician can attract attention should be through branding and the best of songs that he or she releases. Of what use would it be for a musician to attract attention if his song is nothing to write home about? Shatta Wale was just lucky that his negative attitude did not backfire in his own face. ”Dancehall King” ,in my opinion is the main reason he is currently relevant in the music industry.
Unfortunately, one artiste in the name of Kwaw Kese believes that the best way to attract attention in the music industry as he releases his new singles is to follow the path Shatta Wale took. His outburst at Shatta Wale at the final show of Mentor as well as his conduct at the finals of the Vodafone Icons readily come to mind.
At the Vodafone Icons final show, he took charge of the stage and incited the audience that his brother Buda should be the rightful winner of the competition. That was quite unfortunate on the part of Kwaw Kese.
I just can’t understand why security men at the show could not walk Kwaw Kese off the stage but allowed him to execute his diabolic act. Even after that shameful act, Kwaw Kese is said to have revealed that he received a call from someone purported to be part of the Vodafone Icons organizing team to pay an amount of 10,000 Ghana cedis to ensure that Buda wins the competition.
The allegation by Kwaw Kese is quite serious as it has the tendency of tarnishing the reputation of Vodafone as a telecommunications company in Ghana as well as create integrity and credibility issues for Vodafone Icons. I only pray that this allegation wasn’t just a ploy by Kwaw Kese to attract some amount of attention. However, it seems the negative and unacceptable conduct in just a few weeks has shifted all the attention from Shatta Wale to Kwaw Kese. This attention is likely to help Kwaw Kese promote his new singles but I believe this phenomenon should not be encouraged. For how long can an artiste engage in the negative attitudes or conduct of Shatta Wale and Kwaw Kese just to gain some attention in the music industry?
For now, the attention has almost shifted from Shatta Wale to Kwaw Kese. Flex newspaper reporters wouldn’t be surprised if anytime soon another artiste does something silly just to gain some attention. For a short while, the FOKN BOIS gained all the attention they so much wanted by their naked picture that went viral on the internet.
”Which artiste is likely to do something crazy to shift the attention Kwaw Kese is currently enjoying to him or herself” is the question we need to keep our ears open to get an answer to. I don’t feel like saying anything again. I rest my case.